The importance of turning passion for your product into something others understand
Some interesting insight here into how some simple A/B testing can massively increase conversion rates...
http://dmix.ca/2010/05/how-we-increased-our-conversion-rate-by-72/
and
http://blog.performable.com/post/631526233/button-color-test-red-beats-green
I was looking for 'to-do' list apps for my Mac this morning and was pretty non-plussed by the usual suspects; Things, EtreTask, CheckOff etc etc..
So I made my own.
For anybody working with the web, it is becoming increasingly impossible to avoid having a mobile strategy. Over the next decade, mobile devices are widely tipped to overtake desktop devices as the primary means for accessing the internet - an exciting but disruptive prospect. Check out this fascinating slideshow of what some of the top mobile thinkers believe will happen to the mobile internet in the next decade (I'm super-excited by some of the ideas here as they cross over with my new venture)....
Mobile Trends 2020View more documents from rudydw.
Thanks so much to Rudy de Waele at http://m-trends.org and http://dotopen.com for putting this together
If you've been reading up on Augmented Reality and are jealous of all those Android users out there who are getting in on the action before you then fear not. Here are a couple of demos that will let you play around with the technology with just a webcam and a printer.
Submarine fun
http://www.defencejobs.gov.au/campaigns/submariners/subhologram/default.aspx
This may trigger more questions than it answers...
http://www.digitalskratch.com/color-psychology.php