Some collaborative product research tools


Evernote
http://www.evernote.com/
Pros: Gather notes + captures across platforms (inc mobile), quick process
Cons: No easy way to annotate captures

Skitch
http://skitch.com/
Pros: Very 'graphical', annotate on top of images, quick sharing
Cons: No native app for windows

Notable
http://www.notableapp.com/

Pros: Specifically designed for researching web features, allows capture of underlying html + metadata, group captures together, iterative feedback
Cons: 'locked in' to the platform (and agressive pricing after free version)

Bounce (Notable's baby sister)
http://www.bounceapp.com/
Pros: Dead-simple
Cons: Dead simple

Fleck
https://addons.mozilla.org/en-US/firefox/addon/3908/
Pros: *not tested/no comment*
Cons: Project looks like it's dead

ImageSpark
http://www.imgspark.com/
Pros: Great for building image-centric moodboards
Cons: Annotation limited to tagging/commenting


Any other suggestions?

Startups = experimental drug companies

Thoughts & notes from an event last night @ Imperial College geared towards pharmaceuticals, "Attracting the technology buyer"

  • Facebook & Google are behaving like large pharmaceutical companies e.g GlaxoSmithKline. They have the funds, customer base and manpower to distribute products worldwide - but they are outsourcing innovation in much the same way as drug companies buy up experimental bio-med companies.

  • Examples: Google recently acquiring Plink, Picnik, Aardvark etc

  • If they are doing to the web what drug companies have done to the pharmaceutical industry, how can startups behave like experimental drug companies?

- be bold, try stuff
- protect IP (absolutely essential in drug industry)
- look to solve commercial problem for Google/Facebook (thought: should these guys be more open about the innovations they are looking to source?)
- Build your innovation in the context of its potential acquirer's brand/s
- Understand resource constraints of large corps - whether it's time, funds, scope etc
- 'Serendipity is when you find things you weren't looking for because finding what you are looking for is so damn difficult.' —Erin McKean ... Fit this in to the context of a large corp looking for innovative companies to buy
- 'Speak the language' of who you are selling to (whether selling your product, company)